Is work play? No, it isn’t. But it could be. Paul Johnston started his flourishing company from scratch in the idea that work is better when it is thought of as a game. His company develops software for customer relationship management. These are software’s which many businessmen buy to keep a track on their staff, be it sales, marketing or the customer service. But no one uses this software gladly, because it means keeping a track of other people all the time. People feel awkward to use it. Some companies have trouble getting their staff to update data.

Entellium introduced a software called Rave. It has a number of features similar to that of a game, where you can customize your folders. For example, you can build a file about a particular client based on what his likes and dislikes are, photographs, what he lies to buy etc. much like that in a game. C.R.M. programs have prospects. These prospects are given ratings. They also have a timeline which they are tracked on. This is another feature that is common to games.

This is becoming popular because most people have had a consistent diet of video games in their youth. Rave is very similar to these video games. It selects the information that will be useful to the client and displays it on your screen. It also uses a lot of checklists when it comes to sales. It progresses from one level to another like a game does. Thus it has its many advantages and is becoming more and more popular with businesses.