Window shopping can now be defined literally as connected to windows. Ralph Lauren is in new promising business to launch a window with touch-screen capacity to indulge its customers 24 hours a day. This window-for-shopping enables the customers to shop outside the store. Lauren exemplifies how it works; the window that functions as a screen—or rather a screen that functions as a window—shows the stuff that are being sold.

Boris Becker who is also the brand ambassador of Ralph Lauren presented the operational of the “window”. Becker touched one of the items presented on the screen and the screen showed a detailed information about the item, starting from the price, the material, to the sizes. Later on the customer will be contacted via email to receive notice on the payment and delivery.

Not only in London, this chic innovation is now also available in New York. Ralph Lauren launched it in 2006 at the same time with US Open. This time the launching of this 78 inches screen takes place simultaneously with the Wimbledon Tournament.